Direct mail fundraising appeals should be eye-catching and designed to allow your supporters to easily understand who your organization is and the action they are being ask to take.
Dane County Humane Society
Above are examples of direct mail appeals created while employed by Dane County Humane Society. The design provides space for a featured story and donation ask, organization statistics, and building connections between donations and the organization mission.
This design provides engaging content for a variety of supporters, whether they are numbers people, love a good story, or only have a minute to look over your mailing and want to see the highlights.